Which of the Following Strategies Is a Marketing Manager Most

question 26

Multiple Choice

Which of the following strategies is a marketing manager most likely to follow to increase the sales of a high-involvement product?

• A)Creating advertisements that give consumers all the necessary information to make the purchase decision
• B)Focusing on the package design of the product so that it will be eye-catching and easily recognized on the store shelf
• C)Linking the product to a lower-involvement issue to create publicity
• D)Offering coupons, cents-off deals, and two-for-one offers on the product

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Definitions:

Court

A governmental institution authorized to hear and decide legal disputes and administer justice within its jurisdiction.

Case File

A case file is a collection of documents, evidence, and records pertaining to a specific legal case or investigation.

Google

A multinational technology company that specializes in Internet-related services and products, including search engines, advertising technology, and cloud computing.

Influenced

Being affected or changed by something else, often in the context of ideas, decisions, or behavior.