Products That Appeal to Mothers Have Evolved Since Mothers Are

question 59

Multiple Choice

Products that appeal to mothers have evolved since mothers are no longer homogeneous like before.Instead,there are traditional,blended,and nontraditional moms.Which of the following factors that affect consumer buying decision is responsible for this change?

• A)​Increased motivation
• B)Changes in lifestyle
• C)Creation of poverty of time
• D)​Increased involvement

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Definitions:

Loss and Risk Aversion Heuristic

A cognitive bias where people prefer to avoid losses rather than acquiring equivalent gains, indicating a greater sensitivity to losses over gains.

Error

A mistake or inaccuracy, often due to oversight or misunderstanding, which can affect outcomes or validity.

Judgment

The faculty to formulate thoughtful decisions or derive sound conclusions.

Representation Heuristic

A cognitive shortcut that involves making a decision based on how much something resembles a typical case.