Which of the Following Statements Is True of Relationship Marketing

question 11

Multiple Choice

Which of the following statements is true of relationship marketing?

• A)​For many suppliers, retaining their current customers has become a secondary focus in relationship marketing.
• B)Business suppliers use social networking sites sparingly as these sites discourage businesses from shopping for all their needs.
• C)Loyal customers are less profitable than those who are price sensitive and perceive no difference among brands or suppliers.
• D)​Relationship marketing has become more important than before because competition is becoming more intense.

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Definitions:

Social Media Metrics

Are measurements used to gauge the performance and effectiveness of social media campaigns.

Brand Liking

A consumer's positive attitude or affection towards a brand, influenced by personal experiences, advertising, and perceptions of quality, leading to brand loyalty and advocacy.

Media Mentions

Refers to the number of times a brand, product, or service is mentioned or featured in various media outlets.

Engagement

The degree of attention, interest, or involvement that an individual demonstrates towards something or someone, especially in contexts like social media or customer relations.