Which of the Following Statements Is True of Relationship Marketing

question 11

Multiple Choice

Which of the following statements is true of relationship marketing?

• A)​For many suppliers, retaining their current customers has become a secondary focus in relationship marketing.
• B)Business suppliers use social networking sites sparingly as these sites discourage businesses from shopping for all their needs.
• C)Loyal customers are less profitable than those who are price sensitive and perceive no difference among brands or suppliers.
• D)​Relationship marketing has become more important than before because competition is becoming more intense.

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Definitions:

Indirect Method

A method of preparing the cash flow statement in which net income is adjusted for non-cash transactions and changes in working capital.

Net Income

The total profit of a company after all expenses and taxes have been deducted from revenue.

Financing Activities

Activities that result in changes in the size and composition of the equity capital or borrowings of a company.

Long-Term Debt

A financial obligation that is due for repayment in more than one year's time.