In a Buying Center,the Person Who Has the Formal or Informal

question 27

Multiple Choice

In a buying center,the person who has the formal or informal power to choose or approve the selection of a supplier or brand is known as the _____.

• A)​decider
• B)purchaser
• C)gatekeeper
• D)​initiator

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Definitions:

Overcoming Resistance

Strategies and approaches used to manage and mitigate resistance to change within organizations to ensure successful implementation of new ideas or practices.

Survey Feedback

The collection of data from organizational members and the provision of feedback about the results.

Reengineering

The fundamental rethinking and radical redesign of business processes to achieve dramatic improvements in critical measures of performance such as cost, quality, service, and speed.

Transformational Leaders

Leaders who inspire and motivate their followers to exceed their own self-interests for the good of the organization, often by embodying vision and change.