Companies That Successfully Implement Customer Relationship Management Tend to

question 45

Multiple Choice

Companies that successfully implement customer relationship management tend to

• A)​maximize the role of distributors in marketing
• B)customize the goods and services offered to their customers
• C)assume that customers have similar needs that can be met with a common marketing mix.
• D)​minimize the use of database technology

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Definitions:

Characteristic IR Absorption

The specific frequency at which a molecule absorbs infrared light, indicative of particular bonds or functional groups within the molecule.

C-H Stretch

A vibration in infrared spectroscopy indicating the presence of C-H bonds, useful in identifying organic compounds.

Alkanes

Hydrocarbons containing only single carbon-carbon bonds, characterized by their saturated nature.

O-H Stretch

A vibrational mode observed in infrared spectroscopy, characteristic of the stretching of the O-H bond in molecules, indicative of the presence of alcohols or water.