Explain the Steps Followed in Segmenting a Market

question 27

Essay

Explain the steps followed in segmenting a market

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Definitions:

Anorexia Nervosa

An eating disorder characterized by an abnormally low body weight, an intense fear of gaining weight, and a distorted perception of body weight.

Prognosis

The likely course of a disease or ailment, or the chance of recovery or recurrence, typically made after diagnosis.

Binge/Purge Subtype

A category of eating disorders characterized by cycles of excessive eating followed by efforts to avoid weight gain, such as self-induced vomiting.

Restricting Type

Refers to a subtype of anorexia nervosa characterized by severe restriction of calorie intake without engaging in binge-eating or purging behavior.