A Concentrated Targeting Strategy Differs from an Undifferentiated Targeting Strategy

question 28

Multiple Choice

A concentrated targeting strategy differs from an undifferentiated targeting strategy in that a concentrated targeting strategy:

• A)​results in cannibalization of products
• B)involves selecting a market niche for targeting its marketing efforts
• C)views the market as one big market with no individual segments
• D)​uses a common marketing mix for the entire market