Terra Corp

question 21

Multiple Choice

Terra Corp.produces a wide range of furniture,such as cabinets,book cases,and wardrobes.It divides its consumer market into several groups of people who have similar interests in wooden furniture.In this case,dividing its consumer market:

• A)enables Terra Corp. to meet the markets' need with a single marketing mix. ​
• B)enables Terra Corp. to define customer needs and wants precisely
• C)eliminates the need for defining marketing objectives​
• D)​eliminates the need for defining marketing objectives

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Definitions:

Fertility

The natural capability to produce offspring, often measured by the rate of births in a population or the ability of individuals or couples to conceive.

Late 1950s

Refers to the period towards the end of the decade of the 1950s, a time characterized by significant cultural, political, and technological changes.

Canada

A country located in the northern part of North America, consisting of ten provinces and three territories, extending from the Atlantic to the Pacific Ocean.

Nuclear Family

A family group consisting of parents (usually a mother and father) and their children, living together as a single unit.