In the Context of Strategies for Selecting Target Markets,which of the Following

question 31

Multiple Choice

In the context of strategies for selecting target markets,which of the following is a disadvantage of an undifferentiated targeting strategy?

• A)​It is difficult to tailor marketing mixes to the preferences of individual market segments
• B)It often results in sterile, unimaginative product offerings that have little appeal to anyone
• C)It results in cannibalization of products
• D)​It increases production and marketing costs of a firm

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Definitions:

Abstract Thinking

The cognitive ability to understand concepts that are not grounded in physical reality, allowing for problem-solving and creativity.

First-level Management

The layer of management directly responsible for overseeing the performance of entry-level employees.

Peter Principle

A concept suggesting that people in a hierarchy tend to rise to their "level of incompetence," meaning they get promoted until they reach a position for which they are unfit.

Overpromotion Syndrome

The consequences faced by employees or products that have been promoted beyond their capabilities or capacities, leading to failure or underperformance.