In the Context of the Ever-Changing Marketplace,which of the Following

question 34

Multiple Choice

In the context of the ever-changing marketplace,which of the following statements is true of marketing research?

• A)​It overlooks the role of word of mouth advertising in the promotion process
• B)It helps managers to take advantage of opportunities in the market.
• C)It excludes the external environment that affects sales
• D)​It results in inaccurate forecast as the market place keeps changing.

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Definitions:

Trend Analysis

Involves analyzing financial statements and indicators over a certain period to identify patterns or trends in financial performance or condition.

Base Year

A specific year or period that serves as a benchmark for financial analysis or comparison with other years.

Vertical Analysis

A method of financial statement analysis in which each line item is listed as a percentage of another item, typically used to express items as a percentage of total sales or total assets.

Vertical Analysis

A method of financial statement analysis in which each entry for each of the three major categories of accounts (assets, liabilities, and equities) is represented as a proportion of the total account.