A One-Brand-Name Strategy Is Useful When the Marketer Wants the Brand

question 35

True/False

A one-brand-name strategy is useful when the marketer wants the brand to appear to be a local brand,or when regulations require localization.

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Definitions:

Arousal Theory

A theory of motivation that suggests people seek to maintain an optimal level of arousal, not too high or too low, for optimal performance.

Instinct

An innate, typically fixed pattern of behavior in animals in response to certain stimuli, not learned through experience.

Homeostasis

The process by which living organisms regulate their internal environment to maintain a stable, constant condition.

Hierarchy of Needs

A theory in psychology proposed by Abraham Maslow that outlines a five-tier model of human needs, ranging from basic physiological needs to self-actualization.