A Proper Promotional Mix Is One That

question 58

Multiple Choice

A proper promotional mix is one that:

• A)​does not use advertising.
• B)entails indirect, one-way communication.
• C)works for all products of a company.
• D)​meets the needs of a target market.

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Definitions:

Net Income

Net Income is the total profit of a company after all expenses, taxes, and costs have been subtracted from total revenue, indicating the company's actual profitability.

Net Sales

The total revenue from sales minus returns, allowances, and discounts.

Owners' Equity

The amount of the business that belongs to the owners after all debts and liabilities have been subtracted from total assets.

Investment

An investment is the allocation of resources, such as time, money, or effort, in expectation of generating an income or profit.