Which of the Following Statements Is True of an Unsought

question 48

Multiple Choice

Which of the following statements is true of an unsought product?

• A)​Marketers of unsought products often use selective, status-conscious advertising to maintain the product's exclusive image.
• B)Consumers buy unsought products regularly, usually without much planning, and at inexpensive prices.
• C)New products are categorized as unsought products until advertising and distribution increase consumer awareness of them.
• D)​Consumers usually buy an unsought product only after comparing several brands or stores on style, practicality, price, and lifestyle compatibility.

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Definitions:

Maturity Date

The specified date when a financial instrument such as a bond, loan, or fixed deposit is due to be repaid.

Parent Company

A corporation that owns more than 50% of the voting stock of another company, giving it control of the subsidiary's operations and strategic direction.

Voting Stock

Shares that give the shareholder the right to vote on company matters, such as electing the board of directors.

Fair Value

The price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date.