Product Line Depth Refers to the Number Of

question 52

Multiple Choice

Product line depth refers to the number of:

• A)competitors present in the market for a particular product line.
• B)product lines an organization offers.
• C)market segments a firm is willing to target or serve.
• D)product items in a product line.

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Definitions:

Product Differentiation

A strategy businesses use to make their products unique from competitors'.

Elastic

Describes a situation in economics where the demand or supply of a good is sensitive to changes in price.

Price-elasticity

A measure of the responsiveness of the quantity demanded or supplied of a good to a change in its price.

Sneaker Manufacturers

Companies engaged in the design, production, and marketing of sneakers for various consumer segments.