Which of the Following Is a Difference Between Individual Branding

question 30

Multiple Choice

Which of the following is a difference between individual branding and family branding?

• A)In individual branding, different brand names are used for different products, whereas in family branding, several different products are marketed under the same brand name.
• B)Companies use individual branding when products do not vary in use or performance, whereas companies use family branding when products vary greatly in use or performance.
• C)Individual branding identifies the brand of a part that makes up a product, whereas family branding identifies the entire product.
• D)Individual branding is used when two brands receive equal treatment, whereas family branding is used when two brands borrow from each other's brand equity.

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Definitions:

Valid Objection

A substantial and justifiable concern raised by a potential customer during the sales process.

Compensation Method

The approach a company takes to remunerate its employees, which can include salary, wages, bonuses, profit sharing, or non-monetary benefits.

Direct Denial

A straightforward rejection or contradiction in sales or negotiations, where a statement or claim is explicitly refuted.

Boomerang Technique

A persuasive strategy where a salesperson turns a customer's objection into a reason to purchase the product or service.