The Objective of Test Marketing Is

question 6

Multiple Choice

The objective of test marketing is:

• A)​to implement simultaneous product development.
• B)to shorten the development process of a product and reduce costs.
• C)to evaluate alternative marketing strategies.
• D)​to create three-dimensional prototypes quickly and at a relatively low cost.

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Definitions:

Endorsed

Endorsed refers to the approval or support, often given formally or officially to signify agreement with or sanction of something.

Full Endorsement

A signature on the back of a negotiable instrument, such as a check, that specifies the person to whom the instrument is to be paid, transferring ownership.

Blank Endorsement

Blank Endorsement is a signature on a financial instrument, such as a check, without designating a payee, making it payable to the bearer.

Drawer

In accounting, the entity (person or organization) that issues or writes a bill of exchange, check, or draft, instructing another entity to pay.