For Conducting an Accurate Test Marketing,----_____

question 31

Multiple Choice

For conducting an accurate test marketing,----_____.

• A)​the media reach in test locations should be very high
• B)the company should have limited distribution in test cities
• C)test locations should mirror the purchasing habits of the overall market
• D)​test marketing should expose the new product and its marketing mix to competitors

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Definitions:

Communication Process

The exchange of information and understanding from one person or group to another through verbal, non-verbal, or written mediums.

Sender

In communication, the sender is the person who initiates the message or communication process by encoding and transmitting the information.

Feedback

Information provided about an individual's or system's performance or behavior, intended to guide future improvements or corrections.

Receiver

In communication, the party who interprets or comprehends the message sent by the sender.