In the Context of Adopters Who Participate in the Diffusion

question 22

Multiple Choice

In the context of adopters who participate in the diffusion process,which of the following statements is true of the late majority?

• A)​They are characterized as being venturesome.
• B)They are more worldly and more active outside their community than noninnovators.
• C)Their opinions heavily influence their friends and neighbors.
• D)​Their adoption of a new product stems from pressure to conform to group norms.

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Definitions:

Projected Population

An estimate of future population size based on current data and trends, used for planning and policy-making purposes.

Uses and Gratification Theory

A communication theory that suggests people actively seek out media that fulfills their specific needs, such as entertainment, information, or social interaction.

Consumers' Needs

The essential requirements and desires of individuals that motivate their purchasing behaviors and choices.

Commonsense Theory

Using anecdotal information to guide understanding.