In the Context of Adopters Who Participate in the Diffusion

question 23

Multiple Choice

In the context of adopters who participate in the diffusion process,a difference between early adopters and the early majority is that the early majority are:

• A)​more likely to be opinion leaders.
• B)less likely to extend the adoption process.
• C)self-confident, and they rely less on group norms.
• D)​likely to collect more information and evaluate more brands.

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Definitions:

Real Rate

The interest rate that has been adjusted to remove the effects of inflation, showing the true cost of borrowing.

Economic Rent

A payment made for the use of a good, service, or resource above and beyond what is necessary to encourage its production or supply.

Nonreproducible Resources

Natural resources that cannot be replaced or regrown at a pace that matches their consumption.

Perfectly Elastic

Refers to a situation in demand or supply where quantity changes infinitely with any change in price.