In the Context of Adopters Who Participate in the Diffusion

question 49

Multiple Choice

In the context of adopters who participate in the diffusion process,which of the following statements is true of laggards?

• A)​They act as an important link in the process of diffusing ideas.
• B)They are more likely to get their information from scientific sources and experts.
• C)They act as influencers and begin the viral marketing chain.
• D)​They have the longest adoption time and the lowest socioeconomic status.

---

Definitions:

Supply Function

A mathematical model that describes the quantity of goods that producers are willing and able to sell at different prices, assuming other factors remain constant.

Integrate Suppliers

The process of closely combining the operations, systems, or processes of suppliers with those of the purchasing company to improve efficiency and coordination.

Conduct Activities

The process of organizing, directing, and overseeing actions or operations in various settings or projects.

Balance Sheet

A financial statement that provides a snapshot of a company's financial condition at a specific point in time, including assets, liabilities, and shareholder equity.