Which of the Following Statements Is True of Executional Styles

question 24

Multiple Choice

Which of the following statements is true of executional styles?

• A)​Executional styles often dictate what type of media is to be employed to convey the message.
• B)Injecting humor into an advertisement is the least effective executional style.
• C)A message can be easily communicated through humor in print or magazine advertising.
• D)​Scientific executional styles lend themselves well to billboard advertising.

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Definitions:

Adaptive Benefit

The positive impact a specific trait or behavior has on the ability of an organism to survive and reproduce in its environment.

Assortative Mating

A mating pattern where individuals with similar phenotypic or genetic traits are more likely to mate with each other than by chance.

Prisoner's Dilemma

A theoretical game in game theory showing why two rational individuals might not cooperate even if it appears that it is in their best interest to do so.

Reciprocity

A social exchange principle where the actions of one individual lead to a reciprocal action by another, often seen in cooperative behaviors amongst animals and humans.