Identify a True Statement About the Product Life Cycle (PLC)

question 36

Multiple Choice

Identify a true statement about the product life cycle (PLC) .

• A)​The PLC dictates the marketing strategy to be used for a product.
• B)A product spends the same amount of time in the different stages of the life cycle.
• C)The PLC for a product form is longer than the PLC for any one brand.
• D)​Changes in a product, its uses, its image, or its positioning do not affect that product's life cycle.

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Definitions:

Material Social Facts

Elements of society that have a physical or material existence, used by Durkheim to describe the objectivity of social phenomena.

Empirically Studied

Investigated or analyzed through observation or experience rather than theory or pure logic.

Academic Disciplines

Fields of study at universities or other educational institutions, each with its own set of methods, theories, and literature.

Sociology

The examination of social existence, social transformation, and the social reasons and effects of human actions.