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Documents of title are ​

Understand the significance and methods of updating a brand's marketing approach.
Learn the strategies involved in revitalizing a brand after a period of decline.
Understand the role and processes in collaborative and narrative counseling.
Recognize externalizing questions and their purpose in narrative counseling.

Definitions:

Matching Law

A principle that states the proportion of responses directed towards an option matches the proportion of reinforcements obtained from that option.

Schedules of Reinforcement

The rules or plans for determining when and how often reinforcements will be given to maintain a desired behavior.

Level of Reinforcement

The degree or intensity of reinforcement which influences the likelihood of a behavior being repeated.

Choice Behavior

The cognitive process involved in deciding between two or more alternatives.

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