Briefly Explain the Process of Defining a Target Market

question 20

Essay

Briefly explain the process of defining a target market.

---

Definitions:

Modesty

The quality of being humble or reserved in behavior, dress, and language.

Self-Knowledge

The understanding or insight a person has into their own personality, actions, and motivations.

Unrealistic Optimism

The tendency of individuals to believe that they are less likely to experience negative events than others.

Comparing

The act of evaluating two or more items, individuals, or situations in relation to each other to identify similarities or differences.