A Firm That Adopts an Undifferentiated Targeting Strategy Assumes That

question 2

Multiple Choice

A firm that adopts an undifferentiated targeting strategy assumes that

• A)​A firm that adopts an undifferentiated targeting strategy assumes that
• B)it can compete effectively with large firms
• C)concentration of all of the firm's resources in a single market will result in cannibalization
• D)​individual customers have similar needs that can be met with a common marketing mix.

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Definitions:

Positive Outlook

A mental attitude characterized by optimism and hope, focusing on favorable aspects of any situation.

Impulsive

Acting on or inclined to act on one's impulses rather than careful thought, often with disregard to the consequences.

Five-Factor Model

A model that describes human personality through five broad domains: openness, conscientiousness, extraversion, agreeableness, and neuroticism.

Conscientiousness

A personality trait characterized by carefulness, diligence, and the desire to do a task well.