A Proper Promotional Mix Is One That

question 58

Multiple Choice

A proper promotional mix is one that:

• A)​does not use advertising.
• B)entails indirect, one-way communication.
• C)works for all products of a company.
• D)​meets the needs of a target market.

---

Definitions:

Operating Expenses

Costs related to the day-to-day functioning of a business, excluding cost of goods sold, such as rent, salaries, and utilities.

Department Managers

Individuals responsible for overseeing the operations, staff, and financial aspects of a particular department within an organization.

Centralized Business

An organizational structure where decision-making and key processes are managed at the highest levels or from a single central location or headquarters.

Operating Decisions

Choices made by management regarding daily operations of a business that affect its efficiency and effectiveness.