The Marketing Manager of Rues Golf Club Finds That the Club

question 16

Multiple Choice

The marketing manager of Rues Golf Club finds that the club can increase its market share and become the industry leader if it slashes membership prices by 50 percent during the first quarter of the year.However,the club cannot achieve its target return on investment if its slashes its membership prices during a quarter.This conflict illustrates:

• A)​a need to eliminate low-profit products.
• B)a lack of competition in the marketplace.
• C)how pricing operates in an ideal marketplace.
• D)​the need for trade-offs in pricing objectives.

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Definitions:

Indirect Approach

A communication style or strategy that avoids direct confrontation or explicit statements, often employing suggestions or implications.

Unhappy News

Information or announcements that are somber, disappointing, or negative in nature.

Direct Claim

A clear and straightforward statement or demand made by someone usually seeking redress or asserting a right.

We-viewpoint

A communication strategy that emphasizes unity by using inclusive language, often seen in business or team environments to foster collaboration.