Which of the Following Is a Reason for the Increasing

question 26

Multiple Choice

Which of the following is a reason for the increasing popularity of the integrated marketing communications (IMC) concept?

• A)​More selectively segmented markets have replaced the traditional broad market groups.
• B)Marketers have discontinued the use of online advertising due to its lack of measurability.
• C)Proliferation of thousands of media choices beyond traditional television has made promotion easier.
• D)​Marketers have increased their advertisement spending for promotional techniques that generate gradual sales responses.

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Definitions:

Ethical Dilemma

A situation in which a person must choose between two or more conflicting moral principles.

Psychological Research

The systematic study of mental functions, behaviors, and processes through various research methods and experimental studies.

Placebo Effect

A phenomenon where patients experience perceived or actual improvements in their health after receiving a treatment that has no therapeutic effect.

Sugar Pill

A placebo; an inert substance given to a participant in a study, used to control for the effects of mere administration of treatment.