To Increase Its Revenue,Sky Airlines,an Airline Company,decides to Promote Well-Known

question 60

Multiple Choice

To increase its revenue,Sky Airlines,an airline company,decides to promote well-known companies in its in-flight magazine.These companies would pay a fixed price to Sky Airlines to print their promotional messages in the in-flight magazine.In the context of the promotional mix,the in-flight magazine is being used for _____.

• A)​sales promotion
• B)public relations
• C)personal selling
• D)​advertising