_____ Is a Promotional Element with a Very Low Cost

question 57

Multiple Choice

_____ is a promotional element with a very low cost per contact.

• A)​Social media
• B)Personal selling
• C)Public relations
• D)​Sales promotion

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Definitions:

Frequency Marketing

A marketing strategy that rewards customers based on the frequency of their purchases to encourage repeat business.

Conspicuous Consumption

Conspicuous consumption is the acquisition and display of luxury goods or services to signal wealth, status, or social position.

Purchasing Behaviour

The decision-making processes and actions of consumers related to buying goods or services.

Cognitive Learning Theory

A theory in psychology that states learning happens through internal processing of information, emphasizing the roles of thought, understanding, and knowledge acquisition.