Advertisements of Brita LED Lightings Are in the Form of Comparative

question 20

Multiple Choice

Advertisements of Brita LED Lightings are in the form of comparative advertising to emphasize the benefits of using LEDs over CFLs.The ads emphasize that Brita's LEDs cost less than CFLs or other brands' LEDs,last longer,consume lesser energy,and need to be replaced fewer times than CFLs.In this case,which of the following advertising appeals is used in these ads?

• A)​Admiration
• B)Profit
• C)Vanity and egotism
• D)​Health

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Definitions:

Shortcomings

Deficiencies or inadequacies in character, performance, or knowledge.

Humor

The quality of being amusing or comic, especially as expressed in literature or speech.

Another Culture

Refers to the customs, social practices, and norms of a society different from one's own.

Emoticons

Textual representations of facial expressions used to convey emotion in digital communication.