Advertisements of Brita LED Lightings Are in the Form of Comparative

question 20

Multiple Choice

Advertisements of Brita LED Lightings are in the form of comparative advertising to emphasize the benefits of using LEDs over CFLs.The ads emphasize that Brita's LEDs cost less than CFLs or other brands' LEDs,last longer,consume lesser energy,and need to be replaced fewer times than CFLs.In this case,which of the following advertising appeals is used in these ads?

• A)​Admiration
• B)Profit
• C)Vanity and egotism
• D)​Health

---

Definitions:

Flexibility

The capacity to adapt to changing conditions or circumstances in a business or operational context.

Useful Output

The amount of finished product or completed service that is produced and considered of value to the consumer or market.

Special Journals

Customized accounting journals used for recording specific types of transactions in detail, such as sales or purchases.

Cash Receipts Journal

An accounting journal specifically for all cash inflows or receipts, including sales, loan proceeds, and interest earned.