A Sales Manager at Guilden Corporation,a Manufacturer of Consumer Durable

question 16

Multiple Choice

A sales manager at Guilden Corporation,a manufacturer of consumer durable goods,instructed his new salesperson,Rita,to sell five flat screen televisions per week.He informedher that,in addition to this,she is also expected to identify ten potential customers.These instructions given to Rita are referred to as _____.

• A)​referrals 
• B)sales leads
• C)quotas
• D)​touch points

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Definitions:

Debt-Equity Ratio

The ratio showing the blend of debt and equity financing in a company’s strategy for asset accumulation.

Common-Base Year Value

A financial analysis technique in which all figures are expressed in relation to a certain base year, allowing for comparison over time by setting a common reference point.

Accounts Receivable

Receivable sums by a business from its patrons for items or services delivered without formal settlement.

Debt-Equity Ratio

A proportionality indicator for assessing how company assets are funded through debt and equity.