Define Automated E-Mail Follow-Up Marketing.How Does It Work

question 12

Essay

Define automated e-mail follow-up marketing.How does it work?

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Definitions:

Individualized Segmentation

A marketing strategy that involves dividing the market into segments based on individual customer preferences, behaviors, or needs.

Differentiated Marketing

A marketing strategy where a company targets several market segments with a unique marketing mix for each, catering to the specific needs of those segments.

Concept of Reciprocity

A social norm that involves mutual exchange of favors or privileges, where an act of generosity or kindness is repaid in kind.

Market Specialization

A strategy where a business focuses on a specific market niche, offering specialized products or services to satisfy the particular needs of that market segment.