An Effective Distribution Network Can Sometimes Overcome Other Minor Flaws

question 7

True/False

An effective distribution network can sometimes overcome other minor flaws in the marketing mix.

---

Definitions:

Total Utility

The overall satisfaction or value a consumer gets from consuming a certain quantity of goods or services.

Marginal Utility

The added satisfaction a consumer gets from having one more unit of a good or service.

Demand Schedule

A table that lists the quantity of a good or service demanded by consumers at various price levels.

Marginal Utility Data

Information that quantifies the added satisfaction a consumer gains from consuming one more unit of a good or service.