_____ Is Sometimes Called a "Market-Plus" Approach to Pricing Because

question 76

Multiple Choice

_____ is sometimes called a "market-plus" approach to pricing because it denotes a high price relative to the prices of competing products.

• A)​Price skimming
• B)Penetration pricing
• C)Status quo pricing
• D)​Bait-and-switch pricing

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Definitions:

Medigap

Private insurance that Medicare recipients can purchase to reduce the gap in coverage—the amount they would have to pay from their own pockets after receiving Medicare benefits.

Relative Value

A measure of the worth of something in comparison to the price, quantity, or value of another item or measure.

Prepayment

The act of paying for goods, services, or expenses in advance before receiving or using them.

Capitation

A payment structure in which a health maintenance organization pre-pays an annual set fee per patient to a physician.