Although Field Studies Tend to Have Higher External Validity That

question 12

Multiple Choice

Although field studies tend to have higher external validity that traditional laboratory studies, they also tend to have ____.

• A) lower internal validity
• B) lower reliability
• C) an increased risk of confounding from history effects
• D) an increased risk of finding no effect of the manipulation

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Definitions:

Total Utility

The total satisfaction or benefit that a person receives from consuming a particular quantity of goods or services.

Marginal Utility

The additional satisfaction or utility obtained by consuming one more unit of a good or service.

Process Innovation

The implementation of a new or significantly improved production or delivery method, enhancing efficiency or reducing costs in the manufacturing or distribution of goods and services.

Income

The financial gain or money received by an individual or entity, usually through work, investments, or business operations.