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Critical Thinking Questions Case 7-2 Now that your new e-commerce website is published to a live server, you are ready to direct your web development and marketing teams to maintain and promote the website. At this afternoon's meeting with the marketing department, you express your concern about how you can be sure the website is "getting the job done" for the company. The marketing manager suggests that _______.
Alpha
Often referred to as the level of significance in hypothesis testing, representing the threshold for rejecting the null hypothesis.
Non-directional
A type of hypothesis that does not specify the direction of the expected difference or relationship.
Alternative Hypothesis
A hypothesis that contradicts the null hypothesis, suggesting that there is a significant effect or difference.
Inferential Statistics
Statistical procedures used to test hypotheses and draw conclusions from data collected during research studies.
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