Keith Wants to Add a Hyperlink to the Name of a Company

question 31

Short Answer

Keith wants to add a hyperlink to the name of a company in his article, so that readers will be directed to that company's Web site when they click the company's name. How does he do this?

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Definitions:

Book Value

The net value of a company's assets as listed on the balance sheet, calculated by subtracting liabilities from total assets.

Commercial Substance

A concept indicating that a transaction significantly changes the economic position or cash flows of the parties involved, beyond mere contractual obligations.

Trade-in Allowance

The amount credited to the buyer by the seller for a traded item, reducing the cost of the new purchase.

Book Value

The net value of a company's assets found on its balance sheet, and is calculated by subtracting liabilities from the total assets.