New Attributes and Methods May Be Added to a Subclass

question 17

Short Answer

New attributes and methods may be added to a subclass which makes it a(n)__________ version of the superclass.

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Definitions:

Marketing Environment

Consists of the internal and external factors that affect a company's marketing strategies, including economic, technological, sociocultural, and regulatory forces.

Mission Statement

A concise statement that defines the goals, ethics, culture, and fundamental purpose of an organization or company.

Diversification Analysis Matrix

A tool used in strategic management and planning to evaluate the degree of diversification within a company's portfolio of businesses or products.

Market-Product Strategies

Approaches that define how a company's products or services will be offered to meet the needs of specific market segments.