The Most Direct and Straightforward Way to Assess an Attitude

question 136

Multiple Choice

The most direct and straightforward way to assess an attitude is through the use of

• A)covert measures.
• B)implicit measures.
• C)self-report measures.
• D)behavioral observation.

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Definitions:

Needs

Basic or necessary desires or requirements essential for an individual's well-being or the effective functioning of a system.

Conceptual Skills

The ability to see the selling process as a whole and the relationship among its parts.

Order-Takers

Salespeople who only take orders by asking what the customer wants or waiting for the customer to order. They have no sales strategy and use no sales presentation.

Sales Process

The series of steps or stages sales professionals follow from initial contact with a potential client to closing the sale.