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Based on the social comparison explanation of group polarization,group members' attitudes toward an issue should be most influenced by
Tim Coombs
A noted scholar particularly recognized for his work in crisis communication and the situational crisis communication theory.
Social Media Crises
Situations that result in negative publicity and damage to a brand's reputation on social media platforms, often requiring immediate and strategic responses.
Press Releases
Official statements issued to newspapers and other media for the purpose of providing information, an official statement, or making announcements.
Social Media Assets
Valuable content or profiles within social media that can be leveraged for marketing or branding purposes.
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