The Beliefs About Service a Customer Has Before a Transaction

question 8

Multiple Choice

The beliefs about service a customer has before a transaction are called

• A) customer influences.
• B) customer perceptions.
• C) customer expectations.
• D) customer profiles.

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Definitions:

Social Contract

A theoretical agreement within a society or between the governed and the government, defining and limiting the rights and duties of each.

Relativist

An individual or doctrine emphasizing the belief that points of ethical and moral significance are relative to individual cultures or personal perspectives.

Ethical Perspective

A viewpoint or angle from which ethical concerns and principles are analyzed and considered.

Company Industry

The specific sector or category of the market in which a company operates, characterized by a particular type of business activity or product/service.