Customer Perceptions Are the Opinions Created About Service During and After

question 9

True/False

Customer perceptions are the opinions created about service during and after a transaction.

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Definitions:

Control Group

In experimental research, a group of subjects that does not receive the treatment being tested, used as a benchmark to measure the effects of the treatment on another group.

Independent Variable

In scientific research, the variable that is manipulated or changed to observe its effect on a dependent variable.

Group Therapy Sessions

Psychotherapy that involves treating multiple clients together in a group setting.

Dependent Variable

The variable in an experiment that is expected to change in response to manipulations of the independent variable.