Employees Need to Understand What the Vision and Goals for Customer

question 22

True/False

Employees need to understand what the vision and goals for customer service are and what their responsibility is to achieve them.

Determine the appropriate use of audience benefits in communication strategies.

Understand the concept of intrinsic and extrinsic motivators and their role in creating effective audience benefits.

Identify and explain the criteria for writing good audience benefits.

Analyze the interrelation between the key components of developing audience benefits.

---

Definitions:

Inequity

A condition of unfairness or imbalanced treatment, where rewards do not match the efforts or contributions of individuals or groups.

Expectancy Theory

A motivational theory suggesting that individuals are likely to engage in behaviors based on the expected outcome and the attractiveness of that outcome.

Cross-cultural

Pertaining to or comparing different cultures or societies, especially to understand cultural differences or similarities.

Culture Bound

Refers to the notion that behaviors and interpretations are strongly influenced by cultural context, making them difficult to apply universally.