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Marketing Environment
Constitutes the external forces, including political, economic, social, and technological factors, that affect a company's marketing strategies and operations.
Environmental Factors
The external influences that can impact a business or an individual’s decision-making process, including economic, social, political, and technological aspects.
Technological Knowledge
The understanding and application of technology, including the methods and techniques used for the production of goods and services.
Better Business Bureau
An organization focused on enhancing marketplace trust by setting standards for ethical business behavior and monitoring compliance among its members.
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