Can the Distribution Channel Affect the Perception of a Product

question 15

Short Answer

Can the distribution channel affect the perception of a product? In what way? Give an illustration.

---

Definitions:

Organizational Learning

The process of creating, retaining, and transferring knowledge within an organization to maintain and improve its performance.

HR Function

Refers to the department within an organization that handles recruitment, management, and direction for the people who work in the organization.

Managing Change

The process, tools, and techniques used to manage the people-side of change to achieve the required business outcomes, ensuring that changes are smoothly and successfully implemented.

Change Process

The sequence of steps or activities that an individual or organization follows to move from a current state to a desired future state.