All of the Following Can Increase Perceived Risk Except When

question 28

Multiple Choice

All of the following can increase perceived risk except when

• A) there is little information about the product or service.
• B) the product or service is new.
• C) the product has a high price.
• D) the product is technologically complex.
• E) there are no substantial quality differences between brands.

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Definitions:

Yea-Sayers

Individuals who habitually agree with or support a particular idea, person, or group.

Hits

In the context of memory and recognition, correct identifications of previously seen or experienced stimuli.

Light Waves

Electromagnetic waves that are visible to the human eye, responsible for the phenomenon of sight.

Violet

A color at the end of the visible spectrum of light, next to blue and opposite of red.