What Is Perceived Risk and How Does It Affect Consumer

question 87

Essay

What is perceived risk and how does it affect consumer behavior?

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Definitions:

Peripheral Vision

The part of vision that detects objects outside the direct line of sight, at the edges of one's visual field.

Feature Detectors

Specialized neurons in the brain that respond best to specific stimuli, such as lines, edges, or movement, helping in the process of visual recognition.

Individual Neurons

Single cell units in the nervous system that transmit information through electrical and chemical signals.

Trichromatic Theory

A theory of color vision that proposes the human eye has three types of receptors, each sensitive to red, green, or blue light, which when combined can produce the perception of any color.