A Consumer Involved in a Television Program Comes Up with Less

question 2

True/False

A consumer involved in a television program comes up with less support arguments and more counterarguments.

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Definitions:

Need-Payoff Question

A question posed by a salesperson to make a potential buyer consider the positive outcomes or benefits of purchasing a product or service.

SPIN Approach

A sales technique based on asking Situation, Problem, Implication, and Need-payoff questions to understand a prospect's needs and propose solutions effectively.

Retail Salesperson

This individual sells goods or services to customers for their personal, nonbusiness use.

Direct Question

A straightforward query aimed at receiving a specific piece of information from the respondent.